Benefits to Merchants

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The Community Change card is more than just as way to strengthen your community, it is also a tool for you as a merchant to strengthen your bottom line.

There are three distinct ways that participation in Boston Community Change can help you increase your profitability as a business.

More Customers

Cause-related marketing is on the rise. Consumers will make conscious decisions to shop for products and services at places that support what they care about. Boston Community Change connects everyday purchases with the values and causes that your consumers care about, and it doing so drives new customers to your door who intentionally seek out businesses that support their ideals. 

In addition Boston Community Change is funding an extensive marketing campaign to build visibility for the program and participating businesses. Through the dynamic online directory, to in-store decals to promotions at local events throughout the city, participating business will be highlighted as Community Change merchants throughout the city.

Better Customers

According to Entrepreneur.com, approximately 45% of consumers spend more money at stores where they have loyalty cards, and according to Providian, every dollar spent marketing to an existing customer yields five times more than a dollar spent attracting a new customer.

The Community Change card is a tool to help turn your good customers into great customers by incentiving them to shop more frequently at your place of business. Increased frequency means increased marginal revenue because you reduce your operating costs per customer, which directly impacts your bottom line. Loyalty programs allow merchants to target marketing dollars towards building repeat customers.

Bigger Customers

Across a wide range of businesses, customers generate increasing profits each year they stay with a company. In financial services, for example, a 5% increase in customer retention produces more than a 25% increase in profit. That's because return customers tend to buy more from a company over time. As they do, your operating costs to serve them decline.